A creative director with over 7 years experience creating brand identities, strategies and experiences, I lead with brand purpose and storytelling through an emphasis on the ‘why’. My work is thoughtful, intentional and focuses on driving connection.

With full-time and freelance experience at agencies and in-house, I am a collaborative creative leader and problem solver who believes in elevating ideas and the team around me, whether it’s in-person or via remote channels, because together we do better.

I feel just as excited about creating holistic brands as I do about travel and the cultures that I have been able to immerse myself in. My experiences around the world encountering new people and places is a constant source of inspiration, adding a unique depth and innovation to my work.

I’ve learnt over the years that the best work is work that creates value and positively impacts the lives of others, which is why I am at my best when I believe in a brands purpose. Through a focus on community, connection, and purpose-driven work, there is uncapped potential from both a business and impact perspective.