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feelgood collective
Strategy, Branding, Web, Social
"I’ve had the pleasure of collaborating with Tayla on multiple projects, and her talent as a creative director is unmatched. She has an incredible ability to generate unique, innovative ideas while staying deeply attuned to the essence of my brand and its values. Tayla doesn’t just create visually stunning concepts—she ensures they authentically reflect me and my company, resulting in work that feels both impactful and true to who we are."
—Sarah FeelGood co-founder
After contrast bathing, as endorphins kick in, your body reaps the health benefits. You begin to feelgood, but the real magic is connection, that moment where we find ourselves surrounded by like-minded people—together a collective—a feelgood collective.
Working closely with the founders we launched a brand to enhance the Vancouver Island wellness landscape. The mission—create a community that feels good, together.
From concept discovery and brand positioning to social and web launch, I crafted the visual identity of Feelgood Collective. The result is a fresh, playful brand that breaks away from traditional Nordic cycle wellness aesthetics, embodying a modern, inclusive energy.
