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One & Body

Strategy, Branding, Art Direction, Web, Packaging, Social

2020

Sexuality affects everyone and everybody. It’s human nature, and it deserves to be seen that way. Pleasure as wellness—for everyone & everybody, for good.

Working alongside a small team we launched a brand to redefine sexual wellness. Our mission—start the conversation to eliminate shame and make pleasure a part of the everyday.

From naming to strategy, visual identity and product packaging, we designed every aspect of the brand to resonate with a diverse audience. The result was a modern, approachable identity with a neutral colour palette, custom iconography, and contrasting typefaces.

Our social and influencer strategy brought the brand's ethos to life focusing on fostering authentic conversations around intimacy and wellness, normalizing the conversation around pleasure. Whilst the website focused on a simple, clear and fast user experience that integrated product education throughout—making sexual wellness feel as approachable and essential as shopping for your everyday cleanser.

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